Low cost e-cigs, a retail therapy. April 08 2014, 0 Comments
Traditional retail isn't dead, just some of the space's occupants have failed to keep their business fresh. They have failed to promote the obvious advantages of an offline shop and crucially they have neglected the online space as a traffic driver to a physical shop. Social media is the epitome of contemporary word-of-mouth. Where your customers are engaged in a smartphone daily; use their devices as you would once have used an 'A-frame' board. Use an 'A-frame' too and you have just doubled your efforts. Retail should be fun, it should be an experience. We as a society hark back to a golden yesteryear of local shops and friendly service. Special offers to regulars, pristine shopfronts, proud shopkeepers and an attendant who knows you personally. None of these skills have been banned, these experiences have just been disregarded by the next generation of shopkeepers. They for one reason or another may have rested on their laurels or felt impotent in the face of a changing commercial world. Change has now happened and while I survey the landscape, I still feel no greater pride that standing outside our store and looking on at a clean, well presented shopfront.
We constantly shoot the breeze to storm for new ideas on how we can engage customers, how we can make their visits to our premises fun. An engaged prospect is much more likely a customer. We aren't there yet, we aren't where we want to be, but I am confident that traditional retail methods are the way to build our online store and our brand. Every visit to our shop should be an engaging trip, we want you to want to come back, we want you to tell your friends and family what you did today. When you tell those tales, we want Vape and Juice to be in that chat. Value, experience, convenience and lifestyle; Vape and Juice. www.vapeandjuice.co.uk